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About VaynerX
VaynerX is a global modern media and communications company founded by Gary Vaynerchuk, operating at the intersection of brand, culture and technology. Headquartered in New York City, VaynerX is the umbrella organization for a portfolio of companies, including VaynerMedia and several other specialized entities. Collectively, these businesses support some of the world’s most recognizable brands across advertising, commerce, media, influencer marketing and digital transformation.
The challenge
Prior to adopting Keeper, VaynerX did not have a standardized password management solution across the organization. Credential management was decentralized, and the organization wanted the best solution to streamline daily operations and strengthen its security posture when managing clients’ accounts. Internal teams routinely access client-owned systems, making credential security essential to protecting not only internal operations but also client trust and long-term partnerships.
The Keeper solution
To address these challenges, VaynerX conducted a formal evaluation of enterprise password management platforms and ultimately selected Keeper. The decision was driven by Keeper’s security architecture, administrative depth and its ability to scale across a complex, multi-entity organization without disrupting productivity. The deployment of Keeper had a broad and lasting impact across VaynerX, strengthening overall security, improving operational efficiency and reinforcing a culture of shared responsibility for protecting critical data.
“Choosing Keeper came down to its functionality, ease of use and the ability to centrally manage the system, giving us enterprise-level security access.”
With Keeper deployed enterprise-wide, VaynerX gained consistent visibility into how credentials are created, stored, shared and accessed. Security teams can now enforce password standards, reduce credential reuse and proactively manage risk across internal systems and client environments.
Since client work is core to VaynerX’s business, Keeper’s easy-to-use sharing capabilities directly support its day-to-day workflows. The variety of secure sharing capabilities enables VaynerX to share sensitive credentials with clients and vendors outside the organization without relying on email or shared documents, even if they are not Keeper users.
“The bidirectional One-Time Share feature has been incredibly helpful and, more importantly, helps us securely share information between our clients and vendors.”
Download the Keeper + VaynerX Case Study to learn how Keeper Security has become a core component of VaynerX’s global cybersecurity strategy.
